Marketing
I am passionate about using marketing technology and data-driven insights to create innovate digital client experiences and high-impact campaigns that can deepen relationships and attract new clients. I build high-achieving global teams and champion marketing transformation to achieve long-term success.
Work experience & Education
Experience
Citi
Global Head of Digital Platforms
September 2024 - Present
Leading Citi’s digital marketing transformation to optimise client experience and marketing effectiveness across digital platforms.
Citi Private Bank
Global Head of Digital Marketing and Visual Identity
March 2020 - September 2024
Accountable for both brand and performance digital marketing, as well as visual identity, attracting hard-to-reach new clients and deepen existing client relationships.
Nuveen
Global Head of Digital Platforms
September 2018 - March 2020
Held global responsibility for digital marketing programme delivery as a key member of the Digital Leadership Team, managing a multimillion-dollar budget and overseeing high-impact marketing initiatives.
Standard Chartered
Global Head of Digital Marketing and Visual Identity
May 2016 - September 2018
Led the Group’s digital marketing strategy and channels, including global website management and social media presence.
Santander
Senior Marketing & Communications Manager
Janruary 2014 - May 2016
Led digital strategy for Santander Corporate & Commercial and Cater Allen Private Bank, overseeing all technical web development, marketing optimisation, UX, content strategy, SEM, and SEO.
Education
HBS Online
Certificate of Specialization in Entrepreneurship and Innovation
Negotiation Mastery, Launching Tech Ventures & Entrepreneurship Essentials
University of Oxford, Saïd Business School
Oxford Executive Leadership Programme
AGPM International
AgilePM® Practitioner
UCA
BA Hons Design, Branding & Marketing
Specialist skills
- Digital Marketing
- Social Media
- Branding
- Design
- User Experience
- Marketing Transformation