I am passionate about using marketing technology and data-driven insights to create innovate digital client experiences and high-impact campaigns that can deepen relationships and attract new clients. I build high-achieving global teams and champion marketing transformation to achieve long-term success.
Work experience & Education
September 2024 - Present
Leading Citi’s digital marketing transformation to optimise client experience and marketing effectiveness across digital platforms.
March 2020 - September 2024
Accountable for both brand and performance digital marketing, as well as visual identity, attracting hard-to-reach new clients and deepen existing client relationships.
September 2018 - March 2020
Held global responsibility for digital marketing programme delivery as a key member of the Digital Leadership Team, managing a multimillion-dollar budget and overseeing high-impact marketing initiatives.
May 2016 - September 2018
Led the Group’s digital marketing strategy and channels, including global website management and social media presence.
Janruary 2014 - May 2016
Led digital strategy for Santander Corporate & Commercial and Cater Allen Private Bank, overseeing all technical web development, marketing optimisation, UX, content strategy, SEM, and SEO.
Negotiation Mastery, Launching Tech Ventures & Entrepreneurship Essentials